The development of computer games has provided many business opportunities to the world. Many companies have successfully targeted this potential market and made a lot of profit. Similarly, individual game players have also used this golden opportunity to earn some money. But what big changes were actually brought by the introduction of computer games for both individuals and companies to the business market? For easier understanding, I would take an online game called “Audition” which was developed by one of the Hong Kong game developer, Gameone Online Entertainment Group Limited, as an example on how computer games change the business market throughout this part.
From companies' side, the most significant change to the business world is the launch of different online games that require regular subscription payment, as there were no firms that will focus on the online games business before. Apart from subscription payment, some online game developers have also introduced “virtual items” , such as virtual money, inside the game that require real dollars to purchase. Therefore, in order to play such kinds of online games, game players need to pay certain amount of fees. There are two common ways for the online game companies to charge users, one is by periodic payment such as monthly payment, and another one is by selling game credit points through some game packages which are usually available for sale from convenience stores. For the example of Audition, it is currently using game packages as a way to sell its virtual items like virtual clothing and virtual money to game players from places like 7-11.
Besides the launch of charged online games, computer games developers also finance their budget to advertise their products through channels like magazine, television or even Facebook. Audition has also invested substantially to their advertisement. They have launched their first television commercial at TVB on June 13, 2008 3. Also, setting up interest group and links at the advertisement column at Facebook. All these promotion activities have helped Audition to gain popularity and hence more potential players would be attracted to try the game and make money contribution to the company.
The introduction of computer games not only brings financial changes to game developers, it also brings business opportunities to individual game players. For instance, trading virtual items in reality is the most common one. Sometimes the virtual items even cannot be purchased by real cash, but can only be obtained by luck or continuous playing individually. These virtual items were usually regarded as “rare” or “valuable” inside the game. This has, however, boosted the trading of virtual items between players in reality by cash. In the game Audition, the virtual clothing and other virtual items that used to customize the virtual character are also transferrable inside the game. Therefore, this created demand and supply of the virtual items between players. The potential buyers and sellers usually search their needs from online forums like Discuss.com and Uwants. After they have found their buyer/ seller, they will negotiate the trading details and make transaction subsequently.
Apart from trading virtual items between individual game players, the rise of computer game also lead to different kinds of public competitions. Some game developers would launch regular computer competitions or tournaments that open to the public, usually there would be a prize or reward for the winner. For example, Audition had launched a competition for the 12th ACGHK 2010 at Hong Kong Convention and Exhibition Centre during July 30 to August 3 this year. Winner has got a prize which is a guitar simulator and a few virtual game packages.
To conclude, the development of computer games not only brought a commercial opportunity to game developers such as launching charged online games and sales of virtual products, but also provided an environment for individuals to trade virtual items and to participate in open games competition.
From companies' side, the most significant change to the business world is the launch of different online games that require regular subscription payment, as there were no firms that will focus on the online games business before. Apart from subscription payment, some online game developers have also introduced “virtual items” , such as virtual money, inside the game that require real dollars to purchase. Therefore, in order to play such kinds of online games, game players need to pay certain amount of fees. There are two common ways for the online game companies to charge users, one is by periodic payment such as monthly payment, and another one is by selling game credit points through some game packages which are usually available for sale from convenience stores. For the example of Audition, it is currently using game packages as a way to sell its virtual items like virtual clothing and virtual money to game players from places like 7-11.
Besides the launch of charged online games, computer games developers also finance their budget to advertise their products through channels like magazine, television or even Facebook. Audition has also invested substantially to their advertisement. They have launched their first television commercial at TVB on June 13, 2008 3. Also, setting up interest group and links at the advertisement column at Facebook. All these promotion activities have helped Audition to gain popularity and hence more potential players would be attracted to try the game and make money contribution to the company.
The introduction of computer games not only brings financial changes to game developers, it also brings business opportunities to individual game players. For instance, trading virtual items in reality is the most common one. Sometimes the virtual items even cannot be purchased by real cash, but can only be obtained by luck or continuous playing individually. These virtual items were usually regarded as “rare” or “valuable” inside the game. This has, however, boosted the trading of virtual items between players in reality by cash. In the game Audition, the virtual clothing and other virtual items that used to customize the virtual character are also transferrable inside the game. Therefore, this created demand and supply of the virtual items between players. The potential buyers and sellers usually search their needs from online forums like Discuss.com and Uwants. After they have found their buyer/ seller, they will negotiate the trading details and make transaction subsequently.
Apart from trading virtual items between individual game players, the rise of computer game also lead to different kinds of public competitions. Some game developers would launch regular computer competitions or tournaments that open to the public, usually there would be a prize or reward for the winner. For example, Audition had launched a competition for the 12th ACGHK 2010 at Hong Kong Convention and Exhibition Centre during July 30 to August 3 this year. Winner has got a prize which is a guitar simulator and a few virtual game packages.
To conclude, the development of computer games not only brought a commercial opportunity to game developers such as launching charged online games and sales of virtual products, but also provided an environment for individuals to trade virtual items and to participate in open games competition.
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