What makes AdSense popular?

Introduction

AdSense is one of the resources for Google to attract more customers and at the same time to benefit both the customers and the advertisers. We always noticed that many websites got some advertisement somewhere on their pages, for example, in words or with flash.

If you look carefully into the images, you can found that those advertisements are actually related to the content of the website.   For the cooking forum, those advertisements are all about the recipes, cooking methods or diets; for the origami club (a web that teach kids to play origami), those advertisements are all about paper or something related to kids. Why it is so amazing? It is all about the AdSense organized by Google.

How it works?
Frist of all there will be a website publisher who empty some space for the advertisement, then there will be an inventory for advertisers for bidding. Then you can choose which type of advertisement you want to appear on your web. In order to maximize the revenue of the website publisher, there is a smart pricing system which it automatically choose the highest unit price from the bidders. After all, the advertiser will get bill from Google and then to pay the website publisher.

What makes it popular?
If you are the website publisher, the way you benefit from AdSense is to register on Google and empty some space on your web to allow the advertisement take place. After all you just need to wait for the end of bidding, then you can get your income. This is one of the easiest ways to earn money by paying nearly zero effort.

Moreover, the AdSense is not simply allowing all kinds of advertisement to appear on your pages, it will filter many of them away and remain those with topics related to your web content only. This makes researchers or we feel more comfortable about the advertisement as those might be useful for us too with the similar content they got. This comfortable feeling will make researchers or us more willing to go to your web. From one of the current users – Neopets, "The quality has been excellent. We’ve also found that the ads are very targeted. AdSense helps us provide useful information for members that engenders loyalty." (http://www.google.com/adsense/static/en_US/Currentpublisher.html) This proved that such device could truly help people.

If you are the advertiser, the way you benefit from AdSense is to register on Google and bid the inventory (website spaces), then your company web link or logo will then appear on the largest exposure media – the Internet. The more you bid, the larger the exposures will your company logo or web link be. As your link is not randomly appeared on the web, is appeared on those web related to your business, so the probability of your link clinked by us will be larger because we found that your link is useful. With the same amount of money, the result will be more efficient if we compare to other device. That means the money you can get back would be even more. From the fact that one of the current users of AdSense, Askthebuilder.com, has its’ revenues $1400 a day in average, we can see that the AdSense really got power to make business expend.

Opinion
I do love this device, as I have benefited from such device when I am searching the information I need, but before I do not know that there is actually a device to manage such thing, so I do amazed by this.